About me

Grüezi! Buongiorno! Bonjour! Guten Tag! Hello!


Allow me to introduce myself:

I’m Isabel Mercedes, a Junior UX / UI Designer currently based in the idyllic town of Verscio, Ticino, Switzerland. I have a natural talent for languages and I love this fascinating cocktail of tech, psychology, communication and design called User Experience Design.  

Even before I started my specialization in Mass Communication and New Media during my Bachelor studies, I knew my dream job would involve the four elements I mentioned above. This led me to earn a Master’s degree with Major in Technologies for Human Communication at the University of Southern Switzerland, Lugano, which extended my knowledge with interesting subjects such as Interaction Design, Information Visualization, Usability, Accessibility and Psychology of New Media. These topics helped me greatly while earning a federal diploma in Graphic Design for the Web at the Scuola Specializzata Superiore d'Arte Applicata in Lugano later on, while I was writing my Master thesis. It was then that I learned how to conduct scientific research, perform usability tests on my own wireframes and mockups, and was taught about personas.

After my educational journey – which actually never ends! –, I worked in different fields related to communication for several years: as a Content Manager, translator and copywriter at a small communication agency; as a front-office employee at a mid-sized bank; as a Communications Manager at a small theater (my current occupation). Despite this, my dream of designing intuitive apps and websites never faded. Thus, I finally decided to dust off my knowledge in UX / UI Design by graduating from DesignLab’s UX Academy in May 2020. This in-depth educational program allowed me to enhance my competence in creating better wireframes and mockups, as well as gathering more experience in conducting quantitative and qualitative user research. Its hands-on approach also boosted my proficiency with Adobe CC programs, especially Adobe XD and Illustrator. It also allowed me to learn new, useful tools like Figma, InVision and Maze.


Now I am eager to apply, improve and expand my skill set further. I look forward to tackle new, exciting and challenging projects at a company that would allow me to grow as a UX / UI Designer!


Isabel Mercedes Parini
Calzania 12
CH-6653 Verscio


© Isabel Mercedes Parini 2020
UI / UX Designer

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